When people could not express their thoughts in printing online diaries and social and political comments no more then, blogs and RSS came to their help.

The name of famous current fashion is blog. You should be surprised to come to know that “blog” was declared as the Word of the Year for 2004.

So, what is the exact purpose? Growing confinements on mail marketing, ISP mail encumbering and several variant restrictions compelled marketers to ask for other effective sources for presenting their promotional messages. Enter blogs and RSS.

Content of RSS feed can be unfiltered by any person and it delivered straight to a buyer's desktop. Just with the click of mouse, users can subscribe & unsubscribe. There is no threat to their personal space.

The Blogs mainly publicized by RSS feed are hot favorites of search engine spiders. Search websites love Blog write ups, as they all are full of matter, all are always changing, all are devoid of "flash", web graphics, & other distractions, and also all are packed of outgoing web links.